A handmade craft and camping gear shop created by everyone.

A new story begins in a small box, involving someone's dream and the town.

WAITER-U, a camp cafe in Shimokitazawa,

We are embarking on a new challenge that connects "outdoors x creators x local culture."

The name is "Shimokitazawa Outdoor BOX-SHOP Project".

This is not just a box shop opening.

"People who make gear," "People who love the outdoors," "People who want to start a brand"

This is a challenge to create a place that supports all of those "first steps."

Shimokitazawa, Tokyo.

Standing in Shimokitazawa Ichiban-gai Shopping StreetWAITER-U> is a small cafe that operates daily from 12:00 to 19:00, offering spice curry and acai bowls, with the theme of "bringing the atmosphere of camping directly into the city."

During the day, they are people who like to spend time alone in peace.

In the evenings, it's a popular spot for outdoor enthusiasts who stop by while out for a stroll.

And on weekends, people come from far away to see our camping gear.

WAITER-U is not just a cafe or just a shop.

"Small moments of the extraordinary within everyday life"As a place where people can experience this,

The store features a space where customers can actually touch and purchase WAITER-U's original products (aluminum containers, backpacks, tool bags, stationery, etc.).

In my daily interactions with customers, there's a phrase I often hear.

"I want to start my own brand someday."
"I'd love to display my artwork, but the rent in Tokyo is just too expensive..."
"First, I want to see how the customers react."

We felt this ourselves when we launched our brand.

— Having a place in Tokyo is incredibly difficult.

Rent, interior design, initial inventory, labor costs—everything is just too much.

Even if you just want to "give it a try," simply getting to the starting line can be a huge burden.

However, every comment we hear from our customers is filled with genuine passion.

"I want to take on challenges, but there's no place where I can move freely."

There are so many aspiring creators and brands who are struggling with that kind of internal conflict.

Then—

WAITER-U will provide the "place where you can take that first step."

This is the origin of the BOXSHOP project.

Inside the WAITER-U store,

Useful for people involved in outdoor activities, travel, nature, and manufacturing. BOX space (maximum 72 units) We will make it.

Minimalist store setup for a few thousand yen per month

No inventory risk

Sales will be handled by WAITER-U.

It can express the brand's worldview exactly as it is.

A wide range of items are OK, including gear, miscellaneous goods, accessories, and small items.

In other words,

"A base where you can start your own brand without having to open a physical store right away."

is.

If this is realized,

A new wave of outdoor culture is emerging in the town of Shimokitazawa.

• Display your artwork and gear in your own mini-space.
  
• WAITER-U will provide sales and explanation support.
  
• Open a shop for approximately 3,000 to 5,000 yen per month.
  
• A wide range of items are welcome, including gear, crafts, general goods, accessories, and photo books.
  
• This can be the first step in building a brand.
  
• We also provide support for social media promotion and POP (point-of-purchase) display creation.
  

"Start small with your own worldview."

For that purpose Optimal entrance I'll do that.

—A small brand from Shimokitazawa that connects "everyday life" and "the outdoors."

WAITER-U is

"Making everyday life easier and bringing the outdoors closer." It was created with the aim of,

This gear brand originated from a camping cafe in Shimokitazawa.

🎒

The meaning behind the brand name

WAITER-U is

The word originates from "WAITER" (a person who serves).

"We want to be a presence that subtly supports your daily life," "We want to deliver gear that is close to the lives of those who use it."

That's why I named it that.

Don't confine the outdoors to just special, extraordinary experiences.

Work, commuting, holidays, childcare, travel...

Bringing the comfort of the outdoors into any lifestyle.

The embodiment of those values ​​is,

These are bags, containers, and tool bags from WAITER-U.

🏕

Three values ​​that the brand cherishes

🔸 ① Design that blurs the boundaries between everyday life and the outdoors

Suitable for both commuting and camping.

We are pursuing "gear with two sides."

🔸 ② Tough, long-lasting tools

WAITER-U bags and aluminum containers are designed to develop character through daily use.

🔸 ③ Connect with creators and build culture

Throughout running the brand, I've met many people who are eager to take on challenges.

I want to create a culture that supports that challenge.

This BOX SHOP project isThis initiative is an extension of these values.is.

🏡

The reason WAITER-U opened a shop in Shimokitazawa

Shimokitazawa is a place where music, vintage clothing, art, and theater all blend together.

It's a city where free expression is allowed.

That's why outdoor culture is naturally accepted, and it becomes a place where new people and cultures intersect.

WAITER-U is not just a retail store, nor is it just a cafe.

"A third place to enjoy the sensibilities of the outdoors"

They have taken root in this city.

🌱

WAITER-U wants to be a brand that supports your challenges.

This BOX SHOP project is

It represents "what comes next" in the path that WAITER-U has taken as a brand.

• 
  Connecting everyday life with the outdoors
  
• 
  Connecting people and cultures
  
• 
  Supporting those who take on challenges
  
• 
  Growing up in the town of Shimokitazawa
  

The meaning behind the name WAITER-U is

I want to spread this to creators and outdoor enthusiasts as well.

That is the challenge we're taking on this time.